Advancing the Knowledge Frontier in Global Marketing

The Role of Plastic Surgeons in Advancing Development Global

In September 2015, the international community came together to agree on the 2030 Agenda for Sustainable Development, a plan of action for people, the planet, and prosperity. Ambitious and far-reaching as they are, they are built on three keystones: the elimination of extreme poverty, fighting climate change, and a commitment to fighting injustice and inequality. Critical to the achievement of ...

The Role of Serendipity in Advancing of Human Knowledge

ADVANCES IN MARKETING Sensory Marketing - The Next Frontier

From “Meet the Marketers” sessions in lectures, to onlineopportunities for students grappling with real-world marketing, I apply a rich range of innovative teaching approaches to engagestudents in their learning. My teaching philosophy incorporatesproblem-based, collaborative and research-led learning andteaching. Directly involving hundreds of students in lectureactivities,...

the role of plastic surgeons in advancing development global

in september 2015, the international community came together to agree on the 2030 agenda for sustainable development, a plan of action for people, the planet, and prosperity. ambitious and far-reaching as they are, they are built on three keystones: the elimination of extreme poverty, fighting climate change, and a commitment to fighting injustice and inequality. critical to the achievement of ...

Advancing Non-compensatory Choice Models in Marketing

The extant choice literature has proposed different non-compensatory rules as a more realistic description of consumers’ choice than a standard compensatory model. Some research has further suggested a two-stage sequential decision process of non-compensatory consideration and then compensatory choice, where the determinants of each stage may differ. Some aspects of non-compensatory choice mode...